If you’ve ever watched the holiday classic Miracle on 34th Street, you’re likely familiar with the buzz created when the real-life Santa Claus (mistaken for an actor playing the role) is put into the throne at Macy’s with the intention to push overstocked toys and instead starts telling parents and children alike where to find the items they just can’t seem to find there at Macy’s.
Sending them to other stores?! Gasp! It sends the head of the toy department into a tizzy but strikes Mr. Macy himself as a brilliant marketing ploy of goodwill to make Macy’s the friendly store, the helpful store.
There’s really something to be said for customer service, isn’t there?
You see, the past few years, an annual tradition has developed where on his birthday, I present our son (and last year at her birthday, our oldest daughter as well) with a custom-made comic book based on the super-hero persona he created for himself one Halloween back in preschool. I try to keep notes of the various characters his imagination develops as he played back then or creates in stories or drawings he makes currently, and incorporate them into these breezy little adventures that are all his own. And I try to have extras on hand as additional party favors for anyone at his birthday who may want one.
As in years past, I had ordered via an online printing service that does great work. Only this time, (through no fault of theirs) I made a mistake in the types of books I ordered, paper used. I admit being a bit obsessive about aesthetics at times and realized that these would stick out like a sore thumb amid the ones I’ve given him in the past. But re-ordering for such a small picky thing like that would’ve been too costly and wouldn’t arrive in time for his birthday.
So I started thinking local.
I stepped foot into a local printing and lithograph company that handles a lot of large scale orders in the area, including several magazines. I explained what I was looking to do, but that I only wanted 10, maybe 15 copies of this gift and party favor. They do large projects, but they told me the printer across the parking lot from them would have no problem handling the job well.
They didn’t tell me no and send me packing. They didn’t turn their nose up. They sent me and my business to someone more suited to it.
It was my Miracle on 34th Street moment.
So across the parking lot I hopped into Presto Print, where I was surprisingly greeted by a classmate from high school. An added bonus! I explained the project, what I needed, and she told me ‘no problem.’ To boot, they had it ready the very next day for me.
Thanks to these heroes, I had what I wanted when I needed it, all in time for my little hero.
There’s really something to be said for customer service.
If you have yet to see this movie, and you want to believe that human beings can be good, decent people, please do so. Don’t bother with made-for-tv versions or theatrical remakes years later. Go for the real deal. Edmund Gwenn, Maureen O’Hara, John Payne and Natalie Wood.
If you’re unfamiliar, I’ll give you the gist – a white-bearded, jovial man who happens to be in the right place at the right time, is a last-minute replacement for a drunken Santa at the Macy’s Thanksgiving Day Parade. He’s such a hit, he’s hired to be the department store Santa. So ‘goodwilled’ is he, that when Macy’s doesn’t have the toys kids are looking for, he sends them to rival department stores. The head of Macy’s loves it and instructs all employees to recommend other stores that carry products they’re out of. It’s the goodwill gesture and PR event of the century. Other stores jump on board and commercialism seems to be thrown out the window. Until a grumpy store psychiatrist doesn’t care for Kris Kringle and pushes to have him committed on the grounds that if he claims to be Santa, he must be insane.
A hearing and then a trial ensues, where a plucky young lawyer sets out to prove the impossible, that the man in court is in fact, the one and only Santa Claus. He does so too, in a wonderful, spectacular way.
The court wants proof from a ‘recognized authority’ that this man is Santa? Well, leave it to a disgruntled postal employee to set the wheels in motion. The Santa trial is making headlines and with lots of letters to Santa needing somewhere to go, the postal service has them all delivered to the NYC-based courthouse where the trial is being held.
The U.S. Postal Service – a recognized government entity, therefore acknowledges (as it is a crime to willfully misdirect mail) that the man in the courtroom receiving those letters is Santa Claus. How can the county court disagree with that?
It’s a spectacular and charming scene and every single time it happens, every time the case is dismissed, and young, cynical little Susan believes, it just give me reason not only to believe in the spirit of old St. Nick, but in how good people can be.
It’s the type of movie I can’t wait to show my son one day. I look forward to watching each year, and sometimes, a few times during the year. Not because of Christmas (in fact, it was originally released to theaters in the summer!), but because it’s about hope, about believing.
As lawyer Fred Gailey says in the film of Kris Kringle: “Faith is believing when common sense tells you not to. Don’t you see? It’s not just Kris that’s on trial, it’s everything he stands for. It’s kindness and joy and love and all the other intangibles.”
Forget the presents, forget church and religion. For me, that is what the entire season is about – believing in the goodness of people, believing and hoping for a better world, where people treat and help each other all year-long like they show they can during those few weeks of the holidays.
As Kris Kringle himself says: “Oh, Christmas isn’t just a day, it’s a frame of mind… and that’s what’s been changing. That’s why I’m glad I’m here, maybe I can do something about it.”
I’m a sentimental sap, I know.
But hey, it keeps me believing. And I’m 33.