Maybe you’ve seen the following video making the rounds on the web this week, as Disney recreated the opening theme song to DuckTales using real ducks.
It’s the latest in what I’ve seen as a growing trend by the Big Mouse company in mining the nostalgia of my generation, which grew up in the 1980s and 1990s, watching shows like DuckTales, Darkwing Duck, Tale Spin, and many others in their “Disney Afternoon” lineup, for use in their social media campaigns.
And it works.
The likes, retweets, shares, etc. across social media spread like a wildfire. And Disney knows this. It keeps these brands relevant, and it keeps their social media booming.
A few of many examples of this.
So I ask this, both to the public, and openly to the Walt Disney Company – your constant use of these shows and the time put in to mine our love and nostalgia for them has yielded you not only envious engagement, reach and love on your social media, but it has shown that there is still an audience for these shows. You must see this, otherwise you wouldn’t continue to use them in your social media strategies.
So why is it, seeing the blatant love, affection and craving for these shows, that Disney still has not released these full series on DVD? Darkwing Duck got a few volumes, then stopped without completion of the series. DuckTales the same thing. Tale Spin even less, I believe.
And let’s take it one step further, even down the pipe-dream route.
Because, let’s face it, Disney. There was time and resources that goes into something like re-creating the DuckTales theme song with real ducks so our generation can get a chuckle as we remember a time when these shows were on the air.
That generation, Disney, that grew up watching your shows and obviously still loves them, as your viral campaigns and social media posts show, are now grown-ups, with kids of our own!
Wouldn’t it be wonderful to be able to sit down with our OWN kids (a whole new generation of potential fans) and watch the shows that we loved when WE were kids?
Wouldn’t that open the doors to whole new customers, Disney?
Why not finally take advantage of all that popularity and finally release the “Disney Afternoon Classics” (see, I even just branded the line for you) in their entirety on DVD?
And as we’ve seen from shows you make like Mickey Mouse Clubhouse or those Mickey Christmas Specials, you’ve got character designs already for Donald, Huey, Dewey and Louie, and even Scrooge, be they traditional or CGI. Why not take advantage of your built-in audience for these shows, which could now encompass multiple generations, and crank out some new shows?
You wouldn’t even need to commit to a full-on new DuckTales Show, or TaleSpin show. Create some half hour format that offers a rotating cast. One week it’s a new DuckTales adventure, the following week it’s Rescue Rangers, another week its Baloo and the gang, another week Darkwing Duck. You can hit every show’s audience with one, diversified effort. A little something for everyone.
Take advantage of the fact that Alan Young, Jim Cummings, Terry McGovern and others of the original voice casts are still with us and send us and our kids on new adventures with Scrooge, Darkwing, Launchpad and the gang.
You’ve put the resources into mining our nostalgia and affection for these shows and characters. Why not put those resources to work on something we’ll really love you for.
It’s a window of opportunity that won’t be open forever, Disney. But it’s one that has a lot of positives if you climb on through.